... not your product ... not your service ... but you? You, as in, your name, your nickname (aka The Web Success Diva), you as a person, as an expert...
Something to think about... type in your favorite experts name or nickname, in Google. What comes up? For the sake of making a point, type in Maria Reyes-McDavis or The Web Success Diva (not case-sensitive)... what comes up?
Now, if I'm a potential client, a member of your audience, I've spotted you somewhere, and I want to learn more about you... what would I find?
My goal ... explode my expert status online. What's your goal for 2008?
To Your Success,